16 May 2008

Twelve months ago, West End law firm, Quastels Avery Midgen undertook a strategic review. Over the past five years the Firm has enjoyed an organic growth that has seen it double in size. Quastel Midgen continues to make an active contribution to its clients’ businesses, meeting the requirements of substantial corporate clients, entrepreneurs and individual private clients. The nine-strong partnership worked together to develop core messages that attracted and resonated with these audiences.

The firm became an LLP in May 2005.

As part of this review and a new consistent image the firm changed its name on May 16th, to a shortened and more memorable Quastel Midgen. Quastel Midgen has also appointed current commercial property partner Jonathan Gross to a new role as business development partner.

Quastel Midgen's new vertical visual identity uses striking two tone colours, black and red, to reflect the feeling of dynamism, confidence and approachability oozing from the firm.

Senior partner Michael Haringman believes that the rebrand more accurately demonstrates the sense of pride and determination throughout the firm. "Our clients have always said that we deliver first class results and we now have an improved strategy and highly professional image as an indication of our commitment to delivering success for everyone we represent".

Back to all news